For UK UX designers, 3+ years

You've got the portfolio.
You're still losing at stage two.

Most interview advice is written by people who haven't sat in a UK hiring loop recently. This is the structure, the traps, and 24 answers you fill in with your own work — plus a 34-page workbook with the blanks left for you.

24 STAR answers 6-slide portfolio arc Whiteboard framework Portfolio to senior level Salary scripts 34-page workbook
Get the kit
£19£29

Launch price until 31 August · Instant download · 26-page kit + 34-page workbook

The thing nobody tells you

Interviewers can't assess whether your design was good. They weren't there, they don't know your constraints, and they'll spend twenty minutes on work that took you nine months.

They're assessing whether you can be trusted with ambiguity in front of other people.

That's the whole test. Everything else is a proxy for it.

Which means a mediocre project explained with clear reasoning beats an award-winner explained as a sequence of screens.

Most candidates present artefacts. The ones who get offers present decisions.

And that's a structure problem, not a talent problem.

It's learnable in an afternoon, which is roughly what this kit takes.

What's inside

Nine parts, 26 pages, no padding — plus a workbook you write in. Everything in square brackets is a blank you fill with your own work.

PART 01

The portfolio walkthrough

Six slides timed to 14 minutes of actual speaking — because you'll be interrupted twice and lose five minutes to Teams. Each slide has the line to say and the trap to avoid.

PART 02

The whiteboard challenge

The four things actually being scored, only one of which is design ability. Plus the four traps, including the two that are set deliberately.

PART 03

24 STAR answers

Eight competencies, three questions each. Every one tagged with what's being scored and the specific trap that sinks it.

PART 04

Senior signal questions

The accessibility and design system questions where candidates answer one level below their experience. WCAG 2.2, component governance, ownership.

PART 05

Salary conversations

A three-source method for finding a real, current range — plus scripts for the five moments money comes up, including the fixed-band and remote-working pushbacks.

PART 06

After the interview

Four templates: the useful 24-hour follow-up, the answer you fumbled, the chase, and the rejection reply that gets you reconsidered.

PART 07

The portfolio that survives

How mid, senior and lead case studies read differently, eight concrete moves to close the gap, and what to do when the work is confidential and you cannot show it.

PART 08

How senior roles get filled

Referrals, recruiters, which events are worth an evening, and the follow-up that works. Written for people who do not enjoy networking.

PART 09

Diagnose, then study

A table matching where you keep losing to the one thing to fix — plus a nine-month sequence. Deliberately no reading list.

WORKBOOK

Fill This In — 34 pages

The kit with the blanks left for you. Project picker, the six slides, 24 STAR pages, a salary worksheet, a rejection log, and a rehearsal checklist.

A page from Part 3

This is the format all 24 follow. Nothing to memorise — you're filling in structure with work you already did.

14 · Ambiguity and prioritisation

"Describe a time you cut scope."

SCOREDWhether you can say no with a reason attached.

TRAPCutting scope without naming what you protected and why.

Who this is for

Buy it if

  • You have 3+ years and you're applying for mid to senior UK roles
  • You get to stage two and stall there
  • You have good work but freeze when asked to defend a decision
  • You're going into a public sector or enterprise loop

Don't buy it if

  • You're building a first portfolio — you need different help
  • You want templates to copy rather than structures to fill
  • You're looking for US salary benchmarks
  • You want a career coach. These are a working designer's notes.
DO

I'm a Senior UX/Product Designer working across five concurrent NHS programmes — GDS service standards, WCAG 2.2 AA, design systems, and more stakeholder workshops than I'd like to count.

I wrote this while interviewing. Every structure here is one I've used or watched fail in a real UK loop this year, including the ones where I was on the other side of the table.

It contains no salary figures and no reading list. Any number or link I printed would be wrong within a year, and a wrong number anchors you against yourself. You get the method for finding a real one instead.

£19 until 31 August

Then £29. Instant download. Two PDFs — 26-page kit, 34-page workbook.

Get the kit

Not useful? Reply to your receipt and I'll refund it. No form, no reason needed.